SEO Marketing: What It Is and How to Get Started

At this point your list of keywords should be A LOT shorter than when you first started. For example, I created this post optimized around “link building services” because it has a super high CPC. But I DO recommend going after keywords with an above-average CPC. For example, if your website is brand new, it doesn’t make sense to try to rank for super competitive keywords with a KD of 90+. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics.

Write Content That’s a 1:1 Match For Search Intent

If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert. Paid results don’t always appear on search engine results pages (SERPs).

• While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay.
• Content marketing is a strategy that aims to create and distribute valuable content that attracts and retains users’ attention.
• The design might be the most underrated part of content marketing.
• Your content will do nothing for your SEO if it is not engaging, valuable, and attention-grabbing.
• In essence, getting backlinks is a combination of both, with a few helpful hacks along the way.
• Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones.

Sustainabilityin Business

Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry. That’s why, when talking about SEO, most people are talking about Google SEO. EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Google wants to show in the results websites that exhibit high levels of E-E-A-T. For example, someone searching for “best laser printers” is looking for a list of the best printers to buy. Besides the main SEO types, there are also subsets of SEO for specific website types.

The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space. Next up is Mad Rabbit, an ecommerce brand that sells tattoo aftercare products. I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem.

This activity has historically been known as ‘link building’, but is really just marketing a brand with an emphasis online, through content or digital PR for example. Avoid keyword stuffing, as search engines no longer consider keyword density BHS Links as a ranking factor. Instead, focus on creating high-quality content that is relevant to your target keywords and audience. SEO, or Search Engine Optimization, is the process of optimizing websites to improve their visibility in search engine results. It’s crucial for businesses in 2025 because it helps increase organic traffic, builds credibility, and provides a higher return on investment compared to traditional advertising methods. 2) On-Page OptimizationOn-page optimization involves fine-tuning website elements to improve visibility.